Web hosting for SEO: Why it’s important - blog seo

 Web hosting for SEO: Why it’s important

Strong SEO results require excellent web hosting, which won't boost your website to the top of the search results. This is why.

Web hosting for SEO: Why it’s important - blog seo

Do you want to know how to quickly speed up and enhance the functionality of your website?

Purchase quality hosting.

Any business that uses a low-cost web server must no longer cite ignorance as an excuse. Your rankings, traffic, and conversions may all be improved by improving the performance of your website.

Everything you need to know about why web hosting is vital for SEO will be covered in this tutorial.

What is website hosting

A web host, often known as a website hosting service provider, is a company that provides the technology needed to see websites online.

Consider a web host to be the foundation of your website. Web pages are kept on specialized computers referred to as servers, and it is through the server that they are connected to and supplied to web browsers.

Therefore, all users need to do to access your website is enter the domain or website URL in their browser. Companies often spend a lot of time and money on design, development, digital marketing, and SEO when creating a website.

But one area that frequently receives second-class treatment is web hosting. Why not invest in making sure the website is quick, useful, and adaptable if you are going to spend money making sure it looks beautiful and attracting people to it?

You may increase your conversion rates by using a top-notch web host, along with other advantageous features.

How web hosting benefits businesses

A web host is required if you wish to have a website for your company. Even though web hosting is sometimes overlooked by businesses, it is essential for your online presence.

A reputable web host may assist your business in a number of ways, including:

  • enhanced site efficiency.
  • handling of data effectively.
  • increased safety.
  • superior uptime.

In conclusion, making a prudent investment in a trustworthy web host should benefit your company's expansion.

Features to expect from hosting companies

Web hosts provide organisations with more than simply web hosting services. Web hosting companies provide a wide range of services to make sure business owners don't have to worry about anything and can devote all of their time and effort to growing their company.

You should look for the following qualities in a reputable web hosting company:

  • Email accounts: Users must register their own domain name, according to hosting providers. One of the features will be domain names and email accounts.
  • You can upload files via FTP from a local computer to the web server. Using this capability, you may send files directly from your computer to the server, making your website available through the internet. Access to FTP is essential for web developers.
  • WordPress support: Creating and managing your website content is made simple with WordPress, which powers close to 50% of all websites on the internet.
  • Enhanced security: A lot of hosts now include free SSL certificates with their hosting services, like WPEngine.

Most popular web hosts

Popular web hosting companies include: 

  • GoDaddy 
  • Amazon Web Services
  • Google Cloud Platform 
  • 1&1 IONOS 
  • HostGator
  • Bluehost
  • Hetzner Online 
  • DigitalOcean
  • Liquid Web 
  • WP Engine 

The importance of web hosting for SEO

Google works to provide its users with the greatest outcomes possible when it comes to SEO.

This implies that a solid and dependable web host will serve as the cornerstone of your SEO initiatives.

Google considers a number of variables to guarantee that the user has a satisfying experience when using their search engine. Rankings may be improved for websites with enhanced UX and speed.

Today, almost all brands and organisations place a significant emphasis on SEO. Everybody wants their website to appear on Google's first page of results for pertinent search terms.

Websites that don't appear on Google's Page 1 are probably not going to be found. The second page of Google is, as the adage goes, "the perfect location to conceal a website."

Web hosting is crucial for SEO for three key reasons: speed, security, and location.


When considering SEO from a practical perspective, speed is a crucial component.

A cheap, sluggish web host will cause a slow website. It would have a domino effect, resulting in bad rankings, little organic traffic, and few leads.

What is the remedy?

High speeds provided by a reliable web host will shorten the time it takes for your pages to load.

In 2022, the loading speed of a website should always be as quick as it can be. Two seconds or less is Google's standard for the best mobile speed.

According to a 2022 research, mobile websites typically load in roughly 4.5 seconds. The visual content on 20% of the mobile landing pages under analysis took more than 6.6 seconds to load.

Given that income = speed, this is still much too slowly.

Measurement Tools for Page Speed

Need to check the speed of your pages? Use these practical resources:

  • Google Page Speed Insights 
  • GTMetrix
  • Pingdom

Target Metrics for Websites 

The Core Web Vitals report, also known as "field data," is what demonstrates how well your websites function based on actual use statistics.

The URL performance is displayed by status, metric type, and URL group with the Core Web Vitals.

Three metrics make up Core Web Vitals:

  • LCP (Largest Contentful Paint): This refers to the amount of time it takes to render the largest element of visual content from the moment the user requests the URL. The largest element of content is usually an image or video or a large block of text. This metric is important because it informs the user that the URL is loading.
  • FID (First Input Delay): This refers to the time a user interacts with a website by clicking on a link to the time the browser responds to the action. This metric is important because it is when the page becomes interactive.
  • CLS (Cumulative Layout Shift): This measures the sum total of all individual layout shifts for each unexpected layout shift. This happens during the entire lifetime of the page. The measurement can range from zero, meaning no change, to any positive number. The remaining numbers indicate how much the layout has changed. This metric is important because if a layout shift is experienced while the user is interacting with it, it creates a poor user experience.


Without a strong security system in place for your website, it can suffer from harmful issues like hackers, spam pages and fake backlinks.

All of these things can hurt your Google rankings - and potentially result in manual action.

There is also a risk of your site becoming infected with malware, which could potentially result in your site being blacklisted by search engines or showing a security warning in search results.

If you do not use a web host with a strong security system, it can negatively impact your SEO efforts.

One feature that web host providers may offer is a Secure Sockets Layer (SSL). This is a security certificate that is a standard technology for securing Internet connections.

Another plus side of strong security comes from reliable technical support and customer service. As a company, you want to make sure that the web host you are using has high quality technical support and customer service.

If something is too slow or the site crashes, you can get it resolved quickly and efficiently. A strong tech and customer support team will ease any worry or panic should your site ever go down.


Location is an important factor in the SEO of your website. Search engines will take location-based signals into account when searching for optimal results.

Some questions to ponder:

Where is the user?
Where is the business?
Where is the site located?

These are all practical reasons for where your website will be hosted. This plays a part in determining how far the data must travel, and its speed.

For example, if your business is located in the United States, you want your website to be in the US. Be located in the data center. If your company is based in the United Kingdom, you may want the site to be in a UK data center.

If your business operates globally, you'll want a content delivery network (CDN) that provides hubs around the world so hosting is fast regardless of a user's location.

Using a cheap web host does not allow hosting in a local data center. This can potentially have negative effects on your website, including how the site performs for your users and your organic search rankings.

Which web hosting service should you use?

All hosting platforms have their advantages – but to be blunt, some really stink.

So how exactly should you choose a reliable service?

You can look for the following factors:

  • Web host's length of experience
  • Reputation among other customers/companies
  • looking for a web host that offers security measures such as SSL

Why WP Engine Is (Almost Always) My Recommendation

We have worked (and are still working) with clients on a variety of hosting platforms.

But when it comes down to which one is best, I almost always suggest WP Engine.

In my experience with WP Engine:
  • Their customer service is incredibly responsive, helpful, and always available.
  • Their security and speed are second to none.
  • They take daily backups in case the website goes down unexpectedly.
The cost of WP Engine is extremely reasonable. Beginner package (which is great for most websites) at just $23/month.

The speed and performance of this hosting platform is tremendous and really aids your efforts as you optimize sites for mobile-speed and core web vitals.

In addition, WP Engine also provides its members with a free SSL certificate, which further increases website security and meets Google's known standards.

Working with WP Engine has allowed me to focus more on my SEO work and less on the server and performance issues that can be associated with a weak hosting service.

Educating our customers/stakeholders on the value of good hosting

Your customers or stakeholders are already investing so much in building a successful website (content, SEO, etc.). Choosing the wrong web host can undermine all other investments.

Choosing the right web host can improve your speed, core web vitals, and standing almost immediately. If your website has bad web hosting, it runs the risk of negatively affecting your SEO.

Your site may face downtime, which can be as bad as any user experience. If the web host is slow, there is a high chance that the user will skip your page and switch to another option.

Load time equals reputation. And any website that takes more than a few seconds to load will lose users (which means fewer conversions and less revenue).

Think of it this way: If you bought a new Bentley (new website), you wouldn't want it to have a Kia Soul engine (slow web host/server). (I drive a Kia Soul, so definitely not a digger!)

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