Promote Your Affiliate Program , How to promote?
You have bought the right affiliate software. And you have taken the time to design an attractive affiliate marketing program to attract new customers. But if you do not promote your affiliate program on the right channels, then all your launch efforts will be in vain.
After all, successful affiliate marketing will require you to recruit affiliates – bloggers, social media personalities, niche experts, or customers who place your affiliate links on their channels.
Promoting your affiliate program ensures that these potential affiliates are able to find your program, and sign on to help generate new leads and sales.
How to promote your affiliate program? We go some proven affiliate marketing strategies that you can implement right now, whether you're an ecommerce brand, a B2B SaaS, or any other type of online business.
Build a Well Designed Affiliate Program Page
We need to start this list with your affiliate program page, as it is central to your entire affiliate program (and your promotional efforts).
The affiliate program page is where your potential affiliates learn all about your program and what it has in store for them.
All your promotional efforts will be focused on getting potential affiliates to this page. Then, when they are interested enough to learn more, it is the affiliate program page that will sell the program!
What should you include on your affiliate program landing page?
An attractive call-to-action (bold header text that draws people in and "sells" your program in a few short words)
Affiliate commission rate you offer
Is the commission a uniform rate or a percentage of each sale?
Are higher commission rates or bonuses offered for top affiliates?
An explanation of how your program works
Image of a compelling protagonist to catch the eye of a potential ally
Clear affiliate program terms and conditions so potential affiliates know what to expect
Include requirements for an affiliate to earn a commission, how long the affiliate tracking cookie lasts, whether the first or last affiliate link click yields a commission, what affiliates can and can't do, and how affiliates will be paid.
an embedded affiliate application form, or a link to your affiliate program application
Mention it in Email Marketing and Newsletters
Promoting your affiliate program within email reaches directly to your existing customers when it is most important. Here are some examples:
You can invite your top customers to join your affiliate program with a personalized email. Thank them for being such a great customer, highlight how they've helped your business, then explain the win-win structure of your affiliate program (they earn passive income and you get more exposure).
Or you can tell all your email list subscribers that you have an affiliate program with a dedicated promotional email. (Mentioning your commission rate is a good way to pique your customer's interest.)
Promote your affiliate program in transaction or thank you emails, which are sent at a time when customers are most engaged with your brand.
Include a section about your affiliate program in your regular email newsletter.
Your email signature is in every message, so why not use it to promote your event quickly?
Whatever method you choose to promote your affiliate program via email, be sure to include a direct link to your affiliate program's landing page.
Promote on social media channels
Social media is where your audience goes for the inside scoop. So make sure to promote your affiliate program on the social media platforms that your audience visits most often.
Create engaging posts that link directly to your affiliate program. And be sure to tweak the wording and imagery of your post to capture the attention of any potential collaborators.
Just like your email signature, your social media bio is too underrated to add a link to your affiliate program. Announce "We have an affiliate program!" and drop in that link.
Video is a particularly effective way to take advantage of social media – video content really grabs attention. Why not create an engaging YouTube video about your affiliate program and cross-promote it on other social platforms? Or, you can go live on Facebook to promote your event.
Use Strategic SEO (Search Engine Optimization)
Your key potential affiliates are probably already searching for affiliate programs to join. Make sure they can easily find your affiliate landing page by optimizing it for popular niche and industry keywords, adding "affiliate program" to the end of the keyword. (For example, "baby affiliate program" or "stuff affiliate program.")
baby affiliate program search
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