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How to get a marketing agency featured in a magazine or blog?

  15 Magazine and Blog Workers Want to Achieve Their Work




The features of magazines, newspapers and blogs can lead to more sales and can help raise the profile of your brand. For some online sellers, press features have proven to be better than SEO for getting customers into their stores. But what is the best way to get your designs in front of journalists and bloggers?


We asked journalists Tracey Ramidson and Marie-Claire Dorking, founder of the arts, crafts and design blog Creative Boom Katie Cowan, and Vogue-featured jewelery designer Kim Lawler, the best imaginaries, if they could shed some light. Here they each share their five top tips to showcase their shop, their products, and even themselves in blogs and magazines.


Featured Image: Silver's Necklace by Joanna Wakefield


15 ways to get your brand in the press


Handmade Ceramic Mug by Laura Lane


 


How to get your work in a magazine

- Tips from 15 people in the know

Skribe London, tips to get more press


Tracy Ramsen and Marie-Claire Dorking Scribe from London

Tracy and Marie-Claire are successful (award-winning, even!) Reporters who wrote for the company, Cosmopolitan, Grazia, Red, Observer, Daily Mail, Top Saint, Mother and Baby, and you and your wedding wedding Is ... the list goes on. The two together founded Skribe London, a consultancy that helps small businesses find their story. For Bespoke, a one-on-one session on how to get more press coverage for your business, www.skribelondon.com or email hello@skribelondon.com for a quote.


 


1. Find Your Story

Think like a journalist, decide what the story of your business is and then the best blog or publication to share this story with.


2. Treat Journalists Like Customers

Follow them on Twitter, Instagram, LinkedIn, get to know them and build a relationship with them to find out what they are looking for, what stories they are currently working on and how your business can help is. Follow #journorequest on Twitter for the story lead.


3. Read Everything!

Not only about the blogs, magazines and newspapers that you think may be relevant to your product, but also other niche or off-piste magazines. Then work out how you can fit into their characteristics, that is, as a personal tragedy-to-victory story, as an expert in your field, as a career mentor. You can also loan your products for feature photoshoots in lieu of credits and links to your website.


4. Tailor Your Approach

What works for Tech magazine does not work for GQ magazine, so never send blankets, catch-all emails or press releases. Rotate it according to different editors and, importantly, different potential consumers. Read the masthead of magazines and always contact the editorial assistant or contact the assistant first, then the commission or features editor.


Tip: The editor in chief is too busy to release and receive press releases.


5. Make sure you are credited correctly

You've got the press - great! Now ensure that the blog or magazine fully and correctly enrolls your business and includes a link to your stop or website. When your story will turn into PR and sales.


Katy Cowan, Creative Boom, Tips for Featured on Blog

Katie Cowan, Editor of Creative Boom

Katy Cowan is the founder and editor of Inspiring Creative Boom Blog, an online magazine that celebrates, inspires and supports the creative industries. He is also an MD at Manchester PR agency Boomerang


 


1. Have professional photos

Invest in a good photographer to take pictures of your products. Get some professional shots in you, your studio, and maybe even your work. Having great quality images will often determine whether you get media coverage. Try to create the same level of imagination you regularly see in your goal publication. Remember, the better picture, the more chance you have painted.


2. Read the magazine cover to cover

Before you target any newspaper or magazine, regularly read the features or columns to cover them where you think you might be able to put yourself. For example, women's magazines have a lot of 'shopping' pages. Find out who edits them, and what they need with a short, sharp pitch. So, if you see a shopping page in a magazine and what they do is a picture, a short paragraph and a website link - all you need to provide!


3. Use Twitter

First of all, follow all the journalists and writers with whom you want to have a relationship on Twitter. Keep a link to a decent website and decent media 'page with quality imagery, where journalists can easily find the information and pictures needed to write about you. Then share this web page with some journalists on Twitter. Don't Tweet Be afraid: Shopping Don't pay attention to my regular shopping page, check out my latest collection here - all pictures / information for download '.


4. Build Relationships

When you receive media coverage, make sure you thank the journalist later and keep their contact details on file. You want to build relationships where possible and make sure that the journalist next time needs to cover something in your mind related to your business / products. Write short notes about them. If you know them, you can ask them specific things next time. Remember, all businesses are about good relationships.


5. Send Offers to Bloggers

If you want to be featured in art and design blogs, bloggers often prefer a 'series of work' to share with their vast audience. Why not create something that you know will give you a lot of traction and has the ability to go viral? Make sure you do some good photography of your work before emailing / submitting your work to all major blogs, such as Colossal, Fubiz, MyModernMet, BoredPanda and of course Creative Boom!


We have a craft section and we always look forward to good work to share with our audience. We know so well these days, that our articles have the potential to go viral. Last week attracted 25,000 visitors a day! Email between six and 10 JPEGs of your work, at least 1,000 pixels wide, for information about you and the project @ creativeboom.com.


Fantasy Fantasy, Cactus Jewelry, Holi Booth,


The Most Attractive Fantasy Cactus Jewelry by Kim Lawler Photographed by Holly Booth


Kim Lawler from Final Imaginary

Kim Lawler is the brain behind the best imagery. Along with being a professional manufacturer, which was one of the few pieces of jewelery in Vogue, he helps other small creative businesses design websites, offer their creative services, and write guides to make online sales. You can find more advice from Kim on her blog Kim Lawler Creative.


 


1. Have both lifestyle and white background images

Magazines and bloggers are not always looking for the same kind of images, so there is a mix of really good quality lifestyles and cut-out shots with white backgrounds that make up for what you have.


2. Respond to direct inquiries

Journalists are usually working on very agile turns, so make sure you can jump straight to the same email or get samples in the post on the same day.


3. Be organized and press-ready

It pays for the press to settle with your item. I keep a folder in my Dropbox with high-resolution press-ready images - then I simply send this link to the reporters they need so they can download the images they need. I also have a Google document with all my product information, so I can quickly respond to any press request with copy-and-pasted snippets about the products I'm putting forward.


4. Getting involved with reporters on Twitter

Follow your favorite publications and their editors / journalists on Twitter. Engage with them in a non-businessman, authentic manner and look out for any press requests they may post. Keep an eye on the #Journorequest hashtag - there are some interesting opportunities on that tag every day!


5. Make your products easy to find!

Be discoverable Make sure that your products are titled, described and tagged on the sites through which you are selling them. Journalists will search for key words such as 'gift for mum' or 'fill material'. If you've found a product that's suitable for those types of guides, make sure you've found a line in your description saying so! Something like, "This handmade silver charm necklace mum is perfect for this Christmas" will do the trick.

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