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Forced my visitors to share my content |10 ways to share your content to encourage your website visitors

  10 ways to share your content to encourage your website visitors




Gone are the days of outbound marketing when companies used to spend their effort and time promoting their brand. The percentage of people who rely on advertisements has decreased greatly. Now people like to trust the recommendations of their friends and colleagues all the time. Today almost every marketer has understood the importance of content and the power of social media to promote their brand. Social media has now become a unifying element to spread all its channels and campaigns. What to do when your customers are not listening to you? Give your customers part of the talk instead of you. Learn how to share your content to your visitors. Enabling people to share your content is not enough, you have to give them a reason to socialize. It does not matter whether you are B2B or B2C, you need to use peer-to-peer social sharing to broaden your reach. You should do everything that is required to create the most possible content because your marketing business is not a one-stop solution for content to go viral. Here are 10 ways to become a fan of your website to encourage visitors to share your content and create a market for you.


1. Start by creating valuable and quality content

Encouraging your customers to share your content is not an easy task. Learn ways to encourage content sharing. Create valuable content that can provide value to your audience, their friends and peers. Providing value to your audience ensures that your content will be shared. People will only go to share your content if they find it relevant and appropriate. Quality content is easily accessible, readable, understandable, workable and shareable. Creating valuable and quality content is one of the ways to inspire your visitors to share your content. Some simple points to remember when writing high quality content:


Write your content in a simple accent that your users can understand.

Avoid repetition of your content by analyzing what is already in the web and what you need to write to make it unique.

Keep your readers constantly curious. Focus on providing benefits rather than features. The more you include the benefits, the more readers will show their curiosity towards your content.

Therefore focus on creating quality content as it is the key to your content marketing strategy. Learn ways to increase share for your website content.


2. Give special offers to your customers

This is a good move and a powerful motivation to give your customers something special in exchange for sharing your content. People always need some reason to do something for you. They want to feel that you care for them. For example, the music industry gives its fans advance access to their song tracks and music videos, in return for sharing their music with their friends. Sony Music and Pitbull use social media to promote their latest song tracks and CDs. Pitbull presented a challenge to its customers. The challenge was to share content with friends and colleagues and unlock three bonus tracks if three of his invited friends or colleagues visited his website. Try to offer special offers and discounts to your customers, and motivate them to share your content. This may resolve the issue of how to gain more social shares.


3. Turn on social sharing in games

A competitive and gaming instinct can drive more customers to share your content and bring back a lot of new customers to your website. Today people like to compete and win. So what would be better than turning your social sharing into a game that can give you different ways to increase social share for your website content. For example, Microsoft added a social layer, which encouraged voters to use their social friends and inspired their friends and peers to come back and vote for their fav entry, thereby increasing their chances of winning. Increased and new traffic increased by 75%. Another example is Microsoft's Pr School Pride 'campaign at the launch of Windows 7. The campaign has prompted web visitors to vote for a video submitted by a high school to win a computer lab makeover. The ringscentral weekly Thought Leader Thursday is another example. RingCentral is a B2B organization and a major provider of cloud business phone systems. They pick two business-minded leader tweets every week on their blog to give their readers the best vote. RingCentral is not only allowing its readers to view their blogs and vote for the best, but it also allows them to submit their tweets and tweets from their peers. This competition is constantly shared on social networks, and it engages both new and old customers.

RingCentral Weekly Thought Leader Thursday - Digital Ready


Above examples are some ways on how to get more social share and increase your


4. Create entertaining and shareable content

Your content must be qualified enough to be shared by your brand advocates and visitors to your website. Your brand advocates will share your content on their social media channels if they really want others to see your content. So how to get people to share your content? Give them a reason to share your content by making their content entertaining enough.

Increase Images Share - Digital Ready





Creating content is your first step, you should make it engaging and entertaining for your customers to share. Visuals always make your content more engaging. Include images, infographics, videos, and GIFs because people like the view more than ordinary text so they can share your content with their friends and peers. Brand Advocacy helps your brand share your message with its fans and visitors who would love to share your content. Make sure that you are encouraging your brand advocates to create a strong and positive presence that defines ways to encourage content sharing.


The Power of Brand Advocacy - Digital Ready


5. Reward Your Affectors

Reward Your Influencers - Digital Ready


The person affected by your list of fans is the user responsible for a more significant percentage of your traffic. Which should make you recognize and reward your influencers because they are the ones who will talk about your brand every time. Influencers are not those who are motivated by remission; Instead, they are one who get inspired by their position and their influence on the brand and other fans.





 They are very interested in promoting the artist, establishing their reputation as someone and getting free merchandise for their peers and friends in their network. Give awards to your fans and make them personal. Your influencers can help you build your brand's audience, so finding social media influencers is one of the main tasks among ways to encourage your website visitors to share your content. Track your affected to know who they are and what their reach is about. Once you get to know them, add them to your marketing mix and give them access to your new inventors and reward them with recognition on your social media platform.

6. Allow your customers to create co-value

How to motivate your visitors to share your website content? This is the question in almost every online business. This is not an easy task. Give your customer a co-price for you. Learn how to do it. You can create creative campaigns with the influence of DIY groups where anyone can win over bringing a friend who can do something for the campaign.




 Your fans will share it to make sure when they have the ability to choose the version of the product or vote for special offers and discounts that they want to receive.Another example is when Sony decided to launch Britney Spears me Fame Fatley 'album in 2011. He gave his fans an opportunity to make their own exclusive reach to marketing the album in the process. Visitors to Britney.com can see the offer to pre-order the album and share it with their friends. If they can bring 10 or more friends to visit Britney.com, they can get a promo code of 20% for the entire Britney catalog.

7. Make it Easy to Share Your Content

Making your content easily shareable is not a piece of cake. Learn how to make sharing your content easier. Try to use the social media share button on your content page so that the customer does not have to put much effort to share your content on their social networking sites.



Social Media Share Button - Digital Ready


Tweetables are very helpful for sharing your content easily. This gives you high mileage in traffic. Including a call-to-action button on your content page can provide great results. A Pinterest pin with a call-to-action can fetch over 80% share. Tweets with retweet icons can receive more than 50% of retweets for retweet.


Ask for Retweet - Digital Ready


Tweets made with pictures, infographics, videos, etc., can have a higher percentage of share and more than 90% retweets. So make your content so easy that your customers can share it without any further effort.


Tweets using images can bring in more shares - digital ready


These are some ways to increase social share for your website content. Making your content easily shareable can bring more traffic and social shares to your website.

8. Create a Roundup Post




The roundup may bring a higher count of post shares. The roundup post is a content format where you ask a group of experts a question and then round out all your answers in the end content or a blog post. Once your post is published, you can reach everyone who participated in it and thus you can expect promotion from there. Instead of promoting your post yourself, you have a group of experts who are a large number of listeners for you. Expert Roundup is a strategy for increasing the popularity of influential marketing. Roundups are among the best ways to encourage your visitors to share your content.


9. Get attractive headlines for your content

Formula for attractive headlines - digital ready



The title of your content determines whether it will be shared or not and attractive headlines are among the ways to encourage your visitors to share your content. Over 80% of people read the title of the content before reading the entire content. So it is very important to make strong and attractive headlines. Understanding your readers emotionally is the most important key to writing the best headline. Write content relevant to your title. Do not write anything in the title that you cannot promise to give in the article.


10. Know your target audience

Know Your Target Audience - Digital Ready


Your existing herd of audience may be good for your marketing, but it would be great if you find your ideal audience for all your content. You have to make some efforts to place the right content in the right part of the audience. For example, if you want to sell beauty products, then targeting an audience that has no interest in beauty products is a waste. Instead define your target audience first, who is the person and what problems are they facing? Secondly, solve their problem through material and provide solution to their problems. Third, be sure to get permission before sending or emailing your target audience. If they respond to your query then you will get the right audience. So how to get people to share your content? Sharing your articles on social media channels is not just a matter of increasing traffic. The job is to share it with the right target audience share. Find communities, or groups that are relevant to your content and share your content right away so that it can be seen and shared by the right people. In this way, you can convert your hundred daily users to become a pair of thousands who will like, comment and share your content.


The conclusion

You should start intensifying your social partnerships and brand advocacy regardless of the needs of your business. Whether a B2B or B2C organization, social part is the key to encouraging and engaging your audience and providing them compelling reasons to share your content. Make your content compelling enough to share and digest easily. Appealing to target audiences will help you increase your social media shares. Provide easy to flow CTA and a panel of social media share buttons for easy sharing. Turning your customers towards your brand advocates can turn into a powerful weapon to promote your brand and reach thousands and thousands of peer-to-peer recommendations and ultimately allow you to share your content with your visitors Can define ways to motivate. Try to incorporate a social element into your marketing effort and find compelling reasons for your customers to share your content. This can double your efforts and dollars in your marketing process. Learn about all aspects of content marketing and digital marketing by reaching out to us at Digital Ready. You'll find more quality content here at Digital Ready, and we can accelerate your marketing strategies.

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