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Blog SEO TIPS How often should you update your content?

  How often should you update your content?



This is an important SEO question, and the answer is…. depends on. Updating your website and social media content is always a good thing. Updating for updates is not a good thing. How often and what you update depends on the type of site you are maintaining. For example, news, technology or financial related sites will require daily or hourly updates. In those cases, your visitors will expect your content to be fresh and relevant to their needs. Sites about your products or services will not need to be on an hourly or daily content refresh cycle.


Using the above guidelines will help you plan your update schedule. Sites not in the news, tech, or finance industries may use a weekly or monthly update schedule. I hear your groan, you must be asking why and what to update every week or month. Let's get started Why is it important to have fresh content on my website or social media page?



For starters, updated content is your sites heartbeat. It lets visitors know that you are still alive. We've all visited websites where the last blog post is about the 2014 Staff Christmas Party. A visitor may assume that the webmaster is lazy. They may think that nothing meaningful has happened in your organization for the last 4 years. None of these assumptions are going to inspire you to make contact.




The updated activity is also a heartbeat signal for search engines. Search engines want to deliver meaningful search results. Your content should answer searchers' questions or meet their needs. Show the world that your site is up to date and active with regular and recent content updates. Sites that are up to date and active will have better search placement than those that do not. I have maintained many websites for many years. Some of them date back to 2000 and earlier. My first experience shows the power and punishment of stale material.


Sometimes your content is of a type that is not "age". See this Wikipedia article by baseball player Herb Worth. It is unlikely that we will know more about Herb as he died in 1914. Nevertheless, if there are two sites about them, there is a possibility of higher search result placement for the person with more update activity. This is true even when the original information is the same. (We will look at how to do this below.) Best content updates for sites with content related to the product or service.

Let's say the basic description of your product or services doesn't change very often. Of course, when they do this, it is a clear indication for an update. Even when your product content does not change, it is important to update your content. Here are some ideas that will help you focus your updated energy.


To answer the questions. Every time you interact with your site visitors, whether it is through contact with us, by email, or by phone call you are asking questions. These questions are a gold mine for fresh content ideas. In fact, this blog post is the result of a customer's question. Listen to your customers' questions with one or two goals in mind. Define the first question. Write questions using the words your customers understand. Use the words or phrases they use when asking search engines questions. Then definitely answer the question using an easy to read text. Finally, answer the question clearly and completely.

Showcase the benefits of your product or service. As you talk to your customers about their needs. Write pages or posts about how your product or service is used by a customer in the real world. This is great if you can quote a user in a testimonial fashion, but it is not required. Another useful tip is to look at your user communities, or user types. For successful use of the product, create an article for each section. This content will not only help your SEO, it will give them a level of comfort. It will show those users like it shows that you understand their needs.

Highlight a product or service feature. Search engines value broad content. Highlighting a product feature allows you to dig deeper into your subject and show expertise. Your visitors will also appreciate this content as it can give them the detailed information they are looking for. Each visitor to your site has a unique set of needs and experiences. As time goes by, you will be creating content that describes them and their needs.

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